Enhancing responsiveness for a rapidly growing cruise industry in Singapore
SATS-Creuers Cruise Services Pte Ltd, a subsidiary of SATS Ltd, announced today it is building a Smart Terminal Solution for the Marina Bay Cruise Centre Singapore (MBCCS).
The first of its kind in Asia, this smart cruise terminal solution will enhance MBCCS’ responsiveness and elevate passengers’ experience with the use of smart sensors, video analytics and big data managed through a central command-and-control system.
Sensors placed at strategic locations such as check-in terminals and baggage handling area provide real-time monitoring of traffic conditions and passenger flows and detect congestions at these locations. The system will automatically trigger an alert to Terminal Management to enable a swift response to situations.
Better analytics will also enable MBCCS to provide information to the cruise lines and the Immigration & Checkpoints Authority (ICA) to facilitate resource planning and coordination. The better coordination will ensure smoother operations and enhance the efficiency of handling disruptions.
Dubbed “The Caribbean of the East”, the South-east Asia region is expected to see potentially up to 4.5 million cruise passengers by 2035. In line with the growth of cruise travel in the region, the Singapore cruise industry has also experienced a robust growth in 2017. MBCCS’ Smart Terminal Solution will enhance Singapore’s attractiveness as the homeport for larger cruise ships.
Said Mr Lionel Wong, Chief Executive Officer of MBCCS, “We experienced an increase of 31% ship calls and 51% passengers handled last year. This significant growth in cruise travel is expected to continue. Augmenting our processes with technology will help us manage the increased volume more efficiently and provide a pleasant, seamless travel experience for our passengers.”
Mr Andrew Tan, Chief Executive of the Maritime and Port Authority of Singapore, welcomed the initiative. He said, “The use of smart sensors and data analytics to enhance operations at Singapore’s ports and cruise terminal facilities will not only contribute to better operational efficiencies but also enhance the level of security.”
SATS-Creuers has appointed NCS Communications Engineering Pte Ltd to support them in the implementation of the smart terminal solution.